TIC TAC – LITTLE ADVENTURES

Role: Director
Studio: Hue&Cry
Agency: The Martin Agency

In a great big world, dare to be little. And with a little effort, you might have a lot of fun… I know I certainly did directing this live-action campaign for Tic Tac with The Martin Agency. Our journey began in the edit suite where we crafted the humor, tone, and timing of each Little Adventure with storyboards. Once we were all laughing, I knew we were ready to start production. With the boardomatics as a roadmap, we were able to determine which props and sets we would need for the shoot. There was just one catch: we were required to use real Tic Tac mints, which are only about 3/8” x 1/8”. They really are little!

So we partnered with my heroes Nix + Gerber, maestros of miniature dioramas, who broke out the magnifying glasses and crafted four unique sets including the Ocean, Grand Canyon, Niagara River, and Mars. We were able to capture each pill-based stunt by looking through the snorkel-like tube of a borescope lens. Yelling “cut!” at the end of each take was replaced with laughter and applause – a sentiment that carried us all through post-production and into the world. The great big world.

BEHIND THE SCENES

PRESS

The campaign received quite a bit of recognition, including praise from industry standards such as Motionographer, Creativity Online, and AdWeek. My favorite quote was “completely ridiculous, and thoroughly enjoyable – stupid and carefree, yet someh…

The campaign received quite a bit of recognition, including praise from industry standards such as Motionographer, Creativity Online, and AdWeek. My favorite quote was “completely ridiculous, and thoroughly enjoyable – stupid and carefree, yet somehow on message.” It was also shortlisted for an AICP Award under "Best Low Budget."

  • Production Company: Hue&Cry

    Director: Jeff Boddy

    Executive Producer: Joe Montalbano
    Producer: Colleen Hopkins
    Production Coordinator: Abbey Reddington

    Storyboard Artist: Timo Prousalis
    Assistant Editor: Andrea De Leon
    Designer: Shannon Rollins
    Motion Designers: Liam Ward, Andrea De Leon, Timo Prousalis

    Miniature Dioramas: Nix + Gerber

    Live-Action Shoot: The Branching

    Executive Producer: Lucas Krost
    Producer: Alexandra Krost
    Director of Photography: Thomas Bingham
    Production Coordinator: Adela Strove
    1st AC: Tony Summerlin
    2nd AC: Jack Payne
    Media Manager: Rex Teese
    Gaffer: Chris Thompson
    Key Grip: Mike Flinn
    Swing: Patrick McLynn
    Production Assistant: Alex Delarosa

    Post-Production: Running With Scissors

    Head of Production: Brian Creech
    Executive Producer: Brett Alexander
    Business Manager: Tracey Malkie
    Lead Flame Artist: Chris Hagen
    Editor: Danny Reedy
    Assistant Editor: Brian Gregory
    Colorist: Drew Neuhart
    Flame Artist: Ashby Wratchford
    Flame Assistant: Paul Wiederholt

    Music & Sound Design: Tiny Lion

    Hand Model: Eric Rohnacher