THE INCREDIBLE SHRINKING BUDGET

Does it feel like your project budgets and timelines just keep getting smaller and smaller? You are not alone! This presentation focuses on the pros & cons of the high volume, low budget trend in advertising and the impact it is having on production. The key takeaways include:

1. A two-pronged approach to budget and timeline restrictions.

2. The difference between specializing and generalizing your creative abilities.

3. The creative process used by the design and animation teams at top-tier studios.

4. How to retain your passion along your career path.

5. Plus a cautionary tale of overly accommodating a client’s needs that you won’t soon forget. Yikes.

TALKS

OFFF Vienna 2020 – Vienna, Austria

FITC, 2019 – Toronto, Canada

OFFF Sevilla, 2018 – Seville, Spain

CAMP Festival, 2018 – Calgary, Canada

OFFF Barcelona, 2018 – Barcelona, Spain

Adobe Creative Jam, 2017 – Chicago

Creative Tech Expo, 2017 – Chicago

OFFF Italia & DDD, 2016 – Milan, Italy

Digital Art Teachers Conference, 2016 – Chicago

PromaxBDA Videophonic, 2012 – Los Angeles

Photos by Chris Milne, Amber Williams, Joana Prista